Want to add excellence to your real estate internet marketing? Nothing can be better than generating videos and marketing your brand using this.
Boosting your real estate business with video is indeed an excellent idea. It is neither too cost-consuming nor is quite boring. Yes, definitely you have to give your brand support with other digital marketing strategies. But if you want more engagement and want to do something out-of-the-box, don’t forget to create crispy and short videos.
Every digital marketing agency has a separate section where you can opt for some customized services and strategies. You can definitely reach out to them for video marketing support.
Here in this article, we have come up with some great ideas. Use it to create engaging video content.
5 Eye-catching video ideas for the realtors
Video on property listing: Do you love clubbing your pictures into videos? This is what exactly you have to do in this. Here you need to add pictures in between video clips and create a short story around it. This will indeed be an interesting one.
Just imagine the slideshows of your pictures and side by side imagine how it looks if you create a video on it with some interesting video clips. Which one will be more amusing according to you? Definitely the second one!
Take a particular property and list it with its images and video clips. Just share this video on social media channels and wait for the number of likes, comments, and followers.
Neighborhood video: Another video can be related to the neighborhood of a particular property. Suppose you are working on a school project or maybe a residential complex, you have to clear with the surroundings where exactly the property is. You can talk about the location, the nearby landmarks, essential stores, refreshment areas, transport systems, and many more that people want to hear.
A property without a proper neighborhood video doesn’t create engagement. Instead, it creates confusion about whether the property is good to buy or not. These things actually matter a lot when you are selling a property. After all, it is the convenience of the location convenience based on which people make their purchase decision.
Review video: Done with the project? Is it sold? Is the client happy and satisfied with his purchase? If all goes well, take leverage of this situation and ask your client to share their experience.
Either you can go for a video call and record what they say. Or you can ask them to send a video clip, sharing their feedback. This will be an interesting way of creating a video. No promotion, no rich with content. The video will be purely based on client feedback and testimonials. You can either share the video on social media or can even add this to your web page so that every visitor can watch this once they browse your website.
“About us” video: Videos are the best way to showcase your brand in front of the audience. You can simply create video content that speaks about your brand, your real estate business. From the foundation day to how you cope up with your challenges, you can share this in your video.
You can even use this video to share your achievements, your success story, and the fame you gained in the few years. People get connected to the video when they find something emotional, something personal. And nothing can be more overwhelming and engaging than this type of video content.
Instead of creating a textual video, you can add your own video clips or include some memorable moments that make the video more appealing.
Property tips video: Wondering how to create more video content? Here we have one more engaging idea. Since your real estate business is about residential, commercial, and corporate buildings, you can generate videos that speak about property management.
Talk about important ways to find the right property at the right place and at the best price. You can create videos that display how to find the right real estate deal. No matter what video you design, it should be related to your real estate property.
Are you ready to draft your videos? Make sure they contain certain aspects – First of all, it should be more emotional and heart touching. Next, the video should display the surrounding area along with the property. The video should use trending and compelling features like a 360-degree view. It should have a high premium quality to engage potential buyers. Last but not the least, it must have proper contact information, client review, and benefits. While opting for real estate internet marketing services ensure introducing video marketing for significant growth.